Red Matta Rice Is One Of The Most Common Staples In A Kerala Household. Indegenous To The Region Of Palakkad, This Rice Has A Unique Flavour, Texture And Abundance Of Health Benefits. Rich & Fertile Black Soil Of Palakkad Region Consists Of About 75% Clay Which Has High Water Retention Capacity. This Region Is Also Naturally Irrigated By The Rivers Of Western Ghats, Making It Ideal For Cultivating Matta Rice.